Focusing on $20K months when you haven’t hit your first $5K or $10K month. Teaching others how to build a six-figure business when you haven’t built one yet. Hiring team members because everyone else is, even though you’re not paying yourself. Launching low-ticket offers repeatedly, hoping to sign 1,000 clients into your $50 product.

Sound familiar?

These are the pitfalls many entrepreneurs face when they skip the essential step of self-assessment in their business. Trust me, I’ve been there. Let me take you back to August 2019.

My $0 Launch Lesson

In August of 2019, I launched a course on how to execute a multiple five-figure launch. I envisioned it being the key to my $25K month, even though I hadn’t yet achieved a $5K month. I invited others into the program, put in the work, and ended up selling… $0. Not even one seat filled.

Why did I launch this course? Because I saw everyone else launching courses about launching, and I thought this was the golden ticket to success. What I didn’t realize at the time was that I wasn’t aligned with the skills and experience required to sell that course successfully. I skipped over the foundational work and aimed too high, too fast.

This experience taught me the importance of self-assessment in business—understanding where you truly are to focus on where you need to go.

The Power of Self-Assessment

Without self-assessment, your business can fall into a cycle of overestimating what you can do versus what you’re actually prepared for. This creates frustration, burnout, and missed opportunities. When you take the time to assess your current skills, resources, and business stage, you’re better equipped to make strategic decisions that lead to sustainable growth.

Starting out and growing to your first $5K month is all about building a strong foundation. You need to master the basics before scaling to bigger revenue goals. Self-assessment is the skill that helps you identify gaps and focus on what truly matters.

My Journey: From $200 to $220K

Hi, I’m Meghan. In 2020, I started with just $200 and a vision for something greater. In that first year, I built my business to $220K in cash. But it didn’t happen overnight, and it certainly didn’t happen by skipping steps. I focused on the foundational work, honed my sales skills, and created strategies that aligned with my experience and goals.

I’ve since worked with over 350 female entrepreneurs, many of whom were struggling to hit their first $5K months. By focusing on self-assessment and mastering the basics, they’ve gone on to achieve incredible transformations.

Client Success Stories

Here are just a few examples of clients who embraced self-assessment and built businesses they love:

• Ashley M.: She went from inconsistent sales to generating $14.5K in one week by mastering foundational sales strategies. Her next launch pre-sold half its spots, resulting in $19.6K in total sales.
• Lacey M.: After assessing her pricing and offers, she turned a $175 investment into $50K in just three months. By aligning her sales approach with her strengths, she completely transformed her business.
• Taylor D.: Taylor stopped chasing low-ticket sales and focused on building connections in her DMs. This shift led to an $11K sales week without cold pitching or slimy tactics.
• Bri C.: Bri reassessed her pricing and marketing strategy, going from $3-4K months to consistent $10K months. She’s now achieving her highest sales months ever.

The First $5K Month: Foundation Over Flash

Your first $5K month isn’t about flashy launches or mimicking what others are doing. It’s about:

1. Clarity: Understanding who you help, how you help them, and communicating that clearly.
2. Sales Skills: Learning to sell effectively and authentically.
3. Consistency: Showing up consistently with offers that align with your skills and audience needs.
4. Self-Assessment: Taking an honest look at where you are and focusing on building from there.

When you build a strong foundation, the path to $10K, $20K, and beyond becomes so much easier.

Ready to Hit Your First $5K Month?

If you’re ready to focus on the foundational work and grow your business strategically, I invite you to join the Scale to $5K Monthly Membership. This program is designed to help you:

• Assess your current business stage and create a roadmap for growth.
• Master the sales strategies that will take you to consistent $5K months.
• Build a business foundation that supports long-term success.

You don’t have to navigate this journey alone. With the right tools, guidance, and support, your first $5K month is closer than you think.

Click here to join the Scale to $5K Membership and start building your dream business today!