Listen, when it comes to your sales process, it needs to be a proven, repeatable system.

Sales shouldn’t be something you focus on only when you need to make money. It should be a daily habit—a process you refine, improve, and implement every single day.

But let’s be real—most entrepreneurs don’t enter the online space with natural sales skills. Selling isn’t something you just wake up knowing how to do. It’s a learned skill, and it all starts with knowing what to track, tracking it, and then improving the process over time.

So, if you’re looking to hit your highest income month yet, here’s how you can shift your sales process today to make that happen.

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#1: What You Track, You Can Improve

One of the biggest mistakes entrepreneurs make is treating their sales process like a guessing game. If you’re not tracking your sales activity, you’re flying blind—which means you can’t improve it.

Tracking your leads allows you to:
✅ Understand how many people you’re talking to daily
✅ Predict your conversion rates so you can hit your revenue goals sooner
✅ See what’s working (and what’s not) in your sales strategy

How to Start Tracking Your Leads Today

My go-to method? A simple lead tracker in Google Sheets.

Here’s how it works:

1. Flag interested leads in your DMs. If someone expresses interest in your offer, flag them.
2. Add them to your lead tracker once a day. Keep it simple—just their name, the date, and where they are in your sales process.
3. Follow up consistently. Stay front of mind by engaging, checking in, and leading them through your sales process.

The goal? Build relationships while tracking your numbers. Because once you understand your conversion rates, hitting your income goals becomes a numbers game.

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#2: Identify Where Your Sales Process is Broken

If you’re tracking leads and still struggling to close sales, the next step is figuring out where the disconnect is happening.

Your sales process has multiple touchpoints, and at any stage, a lead can either move forward or drop off.

Ask yourself:
📌 Are leads engaging with my content but not DMing me?
📌 Are people DMing me but not committing?
📌 Am I losing them at the follow-up stage?

How to Fix Your Conversion Issues

Start tracking where your leads are in your sales process. Use a lead tracker that includes:

What their next step is (Follow-up#3: Stop Waiting for People to Ask About Your Services

Where the lead came from (Instagram, email, referrals, etc.)

What stage they’re in (Interested, Needs Follow-Up, Ready to Buy, etc.)

One of the biggest missed opportunities in sales? Waiting for potential clients to come to you.

Many people in your audience need your services, but they may be too nervous to reach out, unsure if they’re a good fit, or simply don’t know what you offer.

But on the flip side, this doesn’t mean you should cold pitch every single person in your audience. Instead, take the lead in conversations by engaging, asking questions, and guiding people toward the right solution.

How to Take Charge of Sales Conversations

🔹 Engage first. Start conversations around the problems your audience faces. Use polls, DMs, and comments to get insights into their struggles.

🔹 Position yourself as a solution. Talk about your offer in a way that highlights how it solves real problems, rather than just listing features.

🔹 Follow up consistently. Most sales don’t close on the first conversation. Keep checking in and staying top of mind.

Sales is not about convincing people to buy—it’s about identifying who needs your help and making it easy for them to say yes.

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Ready to Create a Repeatable Sales System That Brings in Clients Weekly?

If you’re tired of inconsistent sales and want to build a sales process that works, the Six-Week Sales Sprint is for you.

What’s Included:
✅ Weekly coaching calls to refine your sales strategy
✅ A repeatable sales system that brings in consistent income
✅ Coaching inside the Circle Community for support and feedback
✅ The Down in the DMs course—so you can master sales conversations without feeling salesy

Join the Six-Week Sales Sprint Now