If you’ve ever felt overwhelmed by social media platforms like Instagram or TikTok, wondering how to cut through the noise and land high-value opportunities, LinkedIn might just be your new best friend. In the latest episode of the Salesy Podcast, Meghan sat down with a seasoned sales expert to dive into LinkedIn strategies that actually work—minus the fluff and “tech bro” energy.

Here’s what you need to know about making LinkedIn work for you.

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Why LinkedIn?

LinkedIn is the untapped goldmine for high-ticket opportunities. While platforms like Instagram and TikTok are crowded with personal brands and algorithm-driven content, LinkedIn remains relatively straightforward. Think fewer dances and reels, more substance and strategy.

For professionals like sales experts or entrepreneurs, LinkedIn offers a direct line to corporate decision-makers, recruiters, and potential clients. With its chronological feed and professional focus, it’s a haven for showcasing expertise without the distractions of overly curated aesthetics.

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3 Steps to Optimizing Your LinkedIn Profile

1. Start With Your Profile Banner and Bio
The first impression matters, and on LinkedIn, your profile banner and bio are the front door to your brand. Your banner should immediately communicate:

• What you do
• Who you help
• Why people should engage with you

Think of your bio as your sales pitch. Avoid generic titles like “Account Executive” or “Life Coach.” Instead, highlight your unique achievements:

• “Enterprise-level sales professional who closed $2.4M in annual revenue”
• “Life coach who helped 100+ clients achieve lasting transformation in just 6 months”

2. Create a Featured Section
Most users overlook LinkedIn’s Featured Section, but it’s a powerful tool for showcasing your offers, services, or achievements. Add links to case studies, free resources, or testimonials that reinforce your expertise.

3. Write With Intention
LinkedIn is a writer’s paradise. Unlike Instagram, there’s no need for flashy visuals or curated aesthetics. Focus on storytelling that connects your expertise to your audience’s problems.

Example: Share a personal story of overcoming a challenge and tie it to the solution you offer. Vulnerability and relatability perform exceptionally well on LinkedIn.

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What to Post on LinkedIn

Gone are the days of “I’m pleased to announce…” being your only LinkedIn post. Here’s how to craft engaging content:

1. Tell Your Story
   People relate to real-life experiences. Share a story about a career pivot, overcoming rejection, or a professional success that offers value to your audience.
2. Offer Insights
   Position yourself as a thought leader by sharing industry insights, helpful tips, or lessons learned from your journey.
3. Highlight Success
   Showcase the results you’ve achieved for clients or your own business. People want to see tangible proof of what you bring to the table.

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Who Benefits Most From LinkedIn?

While LinkedIn works for most professionals, industries like sales, corporate consulting, and even high-level creatives thrive here. If you’re in a service-based role, think beyond Instagram and focus on high-ticket opportunities with corporate clients.

Even if you come from a seemingly unrelated background, reframing your past experience through the lens of your current goals can open doors.

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The Power of Vulnerability and Thought Leadership

LinkedIn isn’t just about business—it’s about connection. Sharing personal stories or insights that tie into your expertise can make you stand out. Thought leadership doesn’t require you to be a Fortune 500 executive. It’s about sharing your unique perspective and experiences.

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Ready to Dive In?

LinkedIn might not have been your first choice, but it could be your best move yet. Start small—update your profile, share a story, and engage with others. You never know where those connections might lead.

Need a starting point? Grab a free LinkedIn banner template by commenting “LinkedIn” on our Instagram post!

Let’s make LinkedIn work for you.

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This post captures key highlights and actionable steps from the Salesy Podcast. Whether you’re a seasoned entrepreneur or just starting out, LinkedIn has the potential to unlock your next big opportunity. Don’t wait—start building your presence today!