I see you struggling to sign clients. 

I know the feeling. You’re talking about your offers, checking who’s watching your stories, and obsessing over who voted in your polls. You’re doing all the “right things,” yet you’re still wondering, “When am I going to sign my first client?” and “How is everyone else doing it?”

Let’s break down what it takes to shift from wondering to winning. Spoiler alert: the key is persistence and showing up consistently in your business.

The Long Wait: My First Client Story

During my first launch, I talked about my 1:1 program for six weeks straight. Yes, six weeks. I was full of excitement in the beginning, eager to share how I could help others sign clients and grow their businesses. But as the weeks went on and no one enrolled, doubt began to creep in.

I kept asking myself:

• “Am I cut out for coaching?”
• “What if no one ever joins my offer?”

Still, I held on to the belief that my ideal client was out there. I knew she was watching, waiting for the right moment and the permission to invest in herself. And then, after six weeks of consistent promotion and 35 mentions of my offer, I signed my first coaching client for four figures.

The experience taught me a valuable lesson: not showing up in your business hurts you more than it helps you.

Why Showing Up Matters

Too many business owners struggle to talk about their offers regularly. Fear of rejection or judgment holds them back, but the reality is this: your ideal client is out there, watching and waiting for the sign that you’re the right person to help them. If you’re not showing up consistently, you’re not giving her that opportunity.

When it feels tough to keep showing up, remember:

• She’s scrolling through your stories, waiting for a message that resonates.
• She’s looking for the reassurance that you’re the solution to her problem.
• She’s waiting for permission to take the leap and join your program or outsource to you.

Shifting Your Mindset to Sign Clients

If you’re not seeing the results you want, it’s time to ask yourself a hard question: How often are you talking about your offer?

Talking about your offer once or twice isn’t enough. It takes consistent, strategic messaging to build trust and move your ideal client toward a buying decision. Research shows that people need to see an offer 8-21 times before they take action. That means you need to:

1. Talk About Your Offer Daily: Share it in your stories, posts, and emails.
2. Address Objections Before They Arise: Use your content to handle common concerns like cost or timing.
3. Show Results: Share testimonials or success stories to build trust and credibility.

Client Wins That Prove Consistency Works

Here are some of the incredible results my clients have achieved by showing up and staying consistent:

• Ashley M.: After weeks of talking about her offer, Ashley closed $14.5K in sales in just one week. Her persistence paid off when she signed multiple clients who had been silently watching her content.
• Lacey M.: Lacey overcame her fear of showing up and started promoting her offer consistently. Within three months, she turned a $175 investment into $50K.
• Taylor D.: Taylor shared her offer daily in her stories and DMs, resulting in $11K in sales in just one week.
• Bri C.: By consistently talking about her premium offer, Bri went from $3-4K months to consistent $10K months.
• Sarah C.: Sarah kept showing up even when engagement was low. Her consistency led to three new clients in one month.
• Keri W.: Keri transformed her side hustle into a strategic business by regularly sharing her offers and results.
• Hanna B.: Within weeks of launching her business, Hanna signed her first five clients by confidently showing up and offering solutions.
• Alyana: Alyana doubled her prices and signed multiple clients by addressing objections and showing up authentically.
• Micyala: After implementing a consistent content plan, Micyala turned lurkers into paying clients within weeks.
• Kas D.: Kas rebuilt her confidence to show up daily and closed four-figure clients consistently.

The Power of Persistence

The biggest mistake you can make is giving up too soon. Remember, your ideal client might need time to build trust, but she’s watching. Every story you post, every email you send, and every piece of content you create is an opportunity to connect and inspire her to take action.

If you’re wondering what to shift in your business to sign your first client, start by:

1. Increasing Your Visibility: Talk about your offer daily across platforms.
2. Sharing Your Value: Show how your program or service solves real problems.
3. Staying Consistent: Don’t let a lack of immediate results deter you. Success takes time.

Your first client is closer than you think—but only if you keep showing up.