Lead Generation is how you generate leads for your business with the intention of creating paying customers. The system I am breaking down today can simply be used in a google sheet.
Early on in my business I would mentally keep track of everyone who was interested in my business which became exhausting! This was my system that was allowing me to sign clients, but people were failing through the crack
I needed a system to allow me to keep track of my cold, warm and hot leads.
Listen, I know this is the last thing you want to do. You’re reading this saying “I don’t have time for this but I know that I need sales”. Lead Generation is a VITAL process to keeping the flow of sales in your business.
Your sales process needs to be easy enough to allow you to move a cold lead into warm/hot to create conversion.
My ideal client hangs out on Instagram, so some of these will apply to Instagram.
When my lead asks me about a service or I get the feeling that they would be a good fit, I flag them in my DMs (which doesn’t report them or let them know) to allow me to add them to a lead tracker.
Cold – Someone who I have never talked to but fits my ideal client Avatar, or I’ve introduced myself to. This is not someone who is ready for a pitch, so DON’T PITCH THEM.
Warm– A cold lead who I have started building a personal connection with. This is someone who I am getting to know but is NOT ready for a pitch. Keep building a personal connection and work on figuring out their struggle so you can eventually pitch to their struggle.
Hot– These are my spicy hot leads who have been pitched to or are ready for a pitch. My typical sales cycle is 90 days, so I have been talking to them for that time period. This is someone who I REGULARLY interact with.
With this system I am able to understand where the lead is and who I need to engage with on a daily basis.
When someone is a cold lead that doesn’t always mean it will convert into a hot lead.
People buy from people, so understand that they may vibe with someone else and that is 110% OKAY. Our ideal client buys from us.
When thinking about your ideal client, you want to create boundaries to protect yourself.
Tip: If your metrics aren’t being tracked, then you will not understand your conversion rate, so make sure you’re tracking regularly .
P.S Regular tracking of leads will allow you to understand how you can turn a cold lead into an invoice paying hot one.
Hi, I’m Meghan I took my last $200 and turned it into a $200k online business coaching practice … and then burned that business down I never planned to be in sales, but here I am after 9 years and probably won’t leave.
I didn’t come out of the womb selling but having three older brothers taught me a thing or two about how to get my way. When I graduated in 2017, I thought I would trade my Colorado casual for a pant suit and a growing career. That quickly turned into management and getting fired after 11 grueling months.
But I was on to something when my clients started making more money.. So I ran head out into teaching more sales.
If you are a female entrepreneurs who is sick and tired of being stuck in the same place, unsure how to scale your business, sign clients and enjoy .
I’m teaching you to ditch the sleaze, unaligned, and just flat out dumb sales advice. You in?