How to Attract Clients and Grow Your Business with Problem Awareness, Prequalification, and Daily Selling

Scrolling Instagram won’t grow your business. Checking in to see what others are doing and trying to create your unique spin isn’t the answer either. The goal of your business is to serve more people, create a larger impact, and focus on activities that truly drive growth. But how do you ensure you’re spending your time on the right things?

The key lies in mastering three essential strategies: creating problem awareness, prequalifying your ideal clients, and selling daily. Let’s dive into each of these powerful methods to help you attract clients and grow your business effectively.

1. Creating Problem Awareness Content

Why It Works:

There’s nothing like the pang of recognizing that something you’re doing isn’t working. Your ideal clients have a problem, but they often don’t fully understand it or its impact on their business. That’s where problem awareness content comes in. By highlighting the pain points your clients are experiencing today, you help them realize the root of their struggles and position yourself as the solution.

How to Do It:

Think about the specific challenges your audience is facing. Are they spending too much time on ineffective strategies? Are they struggling to convert leads into sales? Create content that speaks to these issues and explains why their current approach isn’t working. Use storytelling, case studies, or direct examples to make your message hit home.

2. Prequalifying Your Ideal Clients

Why It Works:

Endless DM conversations might be great for chatting with friends, but they’re not the most efficient way to land clients. By prequalifying your leads, you can save time, energy, and focus your efforts on those who are truly ready to work with you. This not only helps you identify the right prospects but also ensures you’re building a pipeline of high-quality leads.

How to Do It:

Start by asking targeted questions that allow you to quickly assess whether someone is a fit. These questions should address their needs, challenges, and goals. For example:

• What’s the biggest challenge you’re facing in your business right now?
• What’s your timeline for solving this problem?
• Have you invested in support for this issue before?

Based on their answers, you can decide whether to move forward with the conversation or focus on other leads. Remember, your time is valuable, and prequalifying ensures you’re spending it wisely.

3. Selling Daily

Why It Works:

On average, a customer needs to hear your offer 8-21 times before they make a decision to buy. Consistently talking about your offer gives your audience the clarity and direction they need to invest in your services, helping you grow your business. Selling daily isn’t about being pushy—it’s about showing up and reminding your audience how you can help them.

How to Do It:

Incorporate your offers into your daily content. Share client success stories, behind-the-scenes insights, or step-by-step breakdowns of your services. Make it clear how people can work with you and the benefits they’ll receive. This repetition builds trust and keeps your offer top of mind.

Why These Strategies Matter

These three strategies—problem awareness, prequalification, and daily selling—create a seamless path for your audience to understand their needs, see the value in your services, and take action. Instead of passively waiting for clients to find you, you’re actively guiding them toward a solution that works.

Ready to Learn How to Sign Clients in Your Messaging Systems Without Sales Calls?

If you’re ready to streamline your process and convert leads directly in your messaging systems, check out our Down in the DMs Course. This program teaches you how to:

• Sign clients confidently without hopping on sales calls.
• Create clear, engaging messages that convert.
• Save time and grow your business with an efficient messaging system.

Click here to enroll in Down in the DMs and start signing clients today!

This is my proven self-study DM course to help you ditch sales calls for good and sign clients. Here’s what you’ll learn:

• How to start conversations with your “Lucy Lurkers.”
• Pivoting your DMs to business conversations.
• Signing clients through the DMs.
• My follow-up flow to help you close on those last-minute “Lindas.”

How to know this is for you:

You are someone who takes action on your own. This program provides scripts, templates, and real-world examples to help you refine your messaging and close more deals directly in the DMs without hopping on a sales call.**

You want to free up your time and do fewer sales calls.

You show up on social media and have inquiries.