If you are someone who is multi-passionate, this may not be the place for you anymore, and that’s okay. 

There are people who teach being a multi passionate entrepreneur and people who identify as multi passionate entrepreneurs.  I am not one of those people. 

I live by something very simple that my dad taught me: do one thing at a time. Growing up, there weren’t a lot of opportunities to be multi passionate people because there was a lot of emphasis on spending time growing deeper versus growing wider. 

That focus on going deeper is what I notice propels my clients to continuously build in their business. 

Why you need to go deeper vs wider

Switching niches every few months is going to give your brain a hit of dopamine. It’s exciting, the newness and novelty are giving your brain an emotional uptick. 

You feel motivated, you’re inspired, you make all the content. But what happens when your pivot doesn’t give you the instant gratification that you were looking for? 

What you aren’t considering is that by changing your niche, changing what you’re doing, changing your offers, changing everything under the sun – you aren’t mastering what you need to master. 

In Malcolm Gladwell’s book Outliers, he talks about how you need 10,000 hours towards mastery. That’s 20 hours a week for 10 years. So the problem when you niche-hop over and over you aren’t getting close to that mastery point. 

It takes time to go deep and gain mastery

The problem in the online space is the idea you constantly have to uplevel yourself.  The constant evolution of your business is a necessary part of the process. 

What you don’t hear is that when you do the same thing over and over… it’s familiar to your brain.  It’s not as exciting. Your brain starts working more in the prefrontal cortex so you aren’t getting those dopamine hits of doing something new. 

And what happens with entrepreneurship when you don’t see success right away, you start to internalize your failures. You start to change everything in your business. You get that dopamine uptake in your brain because that’s going to help you focus. It’s going to make you feel good. 

Especially if you have an ADHD brain like me that dopamine is going to give you the hyper fixation, the excitement to niche-hop start something completely different, but when that dopamine wears off, you don’t know how to sustain it and you move on to the next thing. 

Constantly switching niches keeps you from going deep in the knowledge and expertise you have. The things I learned about sales in my 1st year of business versus my 5th year of business – I wouldn’t be able to explain concepts in the way I do if I was constantly switching from industry to industry, niche to niche. 

If you’re someone who is constantly switching niches and offers, there’s a reason why you’re not making money and it’s a consistency thing. 

You don’t need to monetize your entire personality 

If you feel like your current business is failing, you’re not bringing in the money you want, and so you start to think about different ways you can monetize your life. 

So instead of reading just for reading, you start to think “how can I monetize this? Is there an affiliate I can use? How can I create another branch of income?” 

And instead of doubling down on your business, focusing on showing up and being consistent, you start to look for ways to get that dopamine hit. 

I’ve seen this with clients who have changed their niche every month for a year inside a program, self-sabotaging themselves from building their authority and constantly starting over with a new niche. 

Am I saying you shouldn’t have hobbies? No. You need hobbies. But you don’t need to monetize every   hobby. You don’t have to become a yoga teacher because you love yoga. 

Not everything is a pipeline from enjoyment to monetization. And that’s a problem I see in the online space because people aren’t having hobbies just to have a hobby, everything becomes about making money. 

Don’t get stuck in comparison

If you wonder what you’re doing wrong in business and you get stuck in the comparison trap of what someone else is doing, it’s time to reframe how you make decisions. 

If someone is seeing success, it’s because they’re working their ass off, they’re creating the content, they’re showing up, honing their skills. 

But when you start looking at people and thinking I should change that, and do this instead, it takes your momentum away. 

That’s the problem with being multi-passionate. It takes a long time to build a foundation in business. When you constantly switch your niche and what you offer – you get stuck in the trap of rebuild and reinvent instead of: build, refine, tweak and constantly build more and more momentum. 

Your business isn’t supposed to be your full sense of fulfillment. You can be multi-passionate in life and still be known for one thing and build your business off that. 

Getting into a rhythm and routine and building that depth of expertise will always pay off in the long run. 

If you need help deciding on your one area of expertise, join Scale to $5k to get crystal clear on who you help and how you help them.