If you just rolled your eyes, hear me out. I know the word “sales” can feel sleazy, overwhelming, or like something you’d rather avoid entirely. Maybe you’re thinking, “I just want to attract clients who slide into my DMs, credit card in hand.”

I get it. You don’t want to feel pushy or salesy. But here’s the truth: Your sales process starts the moment someone realizes you are the solution to their problem—and for many, that moment happens when they hit the “Follow” button on your Instagram profile.

Let’s break down how you can shift from an empty inbox to a steady stream of clients, all while creating a sales process that feels aligned, authentic, and effective.

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Your Sales Process Starts With Positioning

Attraction-based marketing is all about sales—whether marketers want to admit it or not. The best attraction-based marketers are also the best salespeople. They understand how to position their solution in a way that feels magnetic, not pushy.

So, how do you replicate that? It starts with understanding what your audience wants, not just what they need.

Here’s a secret: No one wants to be told what they need. They want to hear how your offer solves their problems and gets them closer to the outcome they desire.

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How to Create a Sales Process That Works

1. Shift From Giving to Guiding
   Stop over-delivering in your free content. You don’t need to share endless “5 tips to repurpose content” posts, host mini-trainings until you lose your voice, or offer actionable advice in the DMs just to get ghosted.Instead, create content that:
   • Highlights the problem your ideal client is experiencing.
   • Positions your offer as the bridge to their desired outcome.
   For example, instead of a post titled “5 Ways to Save Time with Content Creation,” try “The One Content Strategy That Saved My Clients 10+ Hours a Week.” The latter focuses on their pain point and offers a glimpse of the solution—without giving everything away.
2. Speak to Their Problems
   Your content should draw attention to the problem your ideal client is facing. The key is not just to point out the problem but to help them see how your offer is the solution waiting on the other side of checkout.Use specific examples, stories, and transformations to make it clear that you understand their struggles—and that you’ve successfully helped others overcome them.
3. Position Your Offer as a Want, Not a Need
   People buy what they want. While your offer may fulfill a genuine need, your messaging should speak to the desires of your audience. For example, instead of saying:
   • “You need a content strategy to grow your business,”
     try:
   • “Imagine never stressing about what to post again while still attracting clients effortlessly.”
   This reframes your offer as something they want to invest in, rather than something they should buy out of obligation.

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From Zero to Booked: Taking Action

If your DMs are empty and clients aren’t reaching out, it’s not because you’re bad at sales—it’s because you haven’t built a process that positions you as the solution they’re already searching for.

Here’s your action plan to get started:

• Audit Your Content: Is your content focusing on your audience’s wants and problems? Or is it giving too much away without inviting them to take action?
• Clarify Your Message: Does your messaging highlight the transformation your offer provides?
• Show Up Consistently: Create content daily that positions your solution, draws attention to the problem, and speaks to the outcome your audience wants.

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Ready to Sell Consistently Every Day?

If you’re tired of struggling to show up and wondering what to say to sell your offers, the 365 Selling Script is here to transform your business.

What Is It?

The 365 Selling Script is your ultimate guide to selling more in your online business. With a year’s worth of prompts, scripts, and actionable ideas, you’ll never have to second-guess how to show up and sell again.

What You Get:

• A Google Sheet with 365 prompts designed to help you sell every day.
• Detailed scripts and suggestions to take your selling deeper and connect with your audience authentically.
• A system to make showing up and selling a consistent, stress-free part of your routine.

How to Know This Is for You:

• You’re an online business owner ready to sell more consistently.
• You’ve been struggling to show up and say the right things to convert your audience.
• You’re a go-getter who takes action and is ready to step into a consistent selling strategy.

Stop letting excuses hold you back from showing up and selling. With the 365 Selling Script, you’ll have everything you need to sell confidently and consistently all year long.

Get the 365 Selling Script Today