Growing up, I noticed something about my grandma that shaped the way I view money—and life. She always had a little cash tucked away for emergencies. It wasn’t just about saving; it was about having options.
Two things were extra clear about my grandma:
But life, as it does, took a different turn. She met my grandad, an American in the military, and before she knew it, she was living in the U.S., raising kids on the other side of the Atlantic.
(Side note: She once convinced me to reroute my entire backpacking trip just to visit where she and my grandad met in Denmark. No regrets—10/10 would recommend.)
Even though she was a grown, married adult with kids, her parents still kept an emergency cash fund for her. If she ever wanted to come home—or needed to—she’d have the option to do so.
That one habit—always having a “just in case” fund—has rippled through my family for generations.
Even now, my dad is in his 60s, and my grandma still keeps an emergency fund—for all of us.
When you decided to leave your job and start your business, you didn’t just walk away from the glass ceiling—you shattered it. You chose:
But with all the perks of entrepreneurship, there’s one thing that remains true: money equals options.
Money isn’t just about paying the bills; it’s about creating opportunities:
As your business grows, money allows you to focus on the clients and projects that light you up. It gives you the freedom to say, “Yes, this is what I’m meant to do,” every single day.
While the online space might be telling you that “money goals are so 2022” or that wanting financial success is out of style, let me tell you this: It’s okay to want more money.
It’s okay to dream about endless opportunities and the freedom that money provides. It’s okay to want control over your business, to never take on a client who doesn’t align with your values, and to say no without hesitation.
Let’s make 2025 the year of overflow—for money, time, and the people you surround yourself with.
This is your year to step into financial freedom, create options for yourself and your family, and live the life you’ve been working so hard to build.
Money isn’t the goal—it’s the tool that helps you build the life and business you deserve. Whether it’s creating an emergency fund like my grandma or building a business that supports your dream life, one thing is clear: Money equals options.
And in 2025, those options are yours for the taking.
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I didn’t plan to end up in sales, but here I am, after 10 years, with over 350+ entrepreneurs served and probably not leaving anytime soon.
From getting fired after 11 grueling months in management to helping my clients double their revenue, I’ve learned that selling isn’t about sleazy pitches. It’s about connection, clarity, and confidence.
And now, I’m here to teach you everything I wish I had known when I started.
I’m teaching you to ditch the sleaze, unaligned, and just flat out dumb sales advice. You in?