If you want 2024 to be your first $100k cash year, you’re in the right spot.

What I’m about to tell you is a big focus of Scale to $5k because once you make $5k a month for 12 months, you’re 60% of the way there. Most of my clients who hit that landmark end up doing way more and it’s because they focus on these things:  

Offers, marketing and sales, and operations. It’s that simple. 

Scale your business to $100k with the right offer 

First things first, low ticket hustles. We don’t know her. 

The fastest way to a $100k year is to focus on a high ticket offer around $2k – $5k and fill that offer first. If you do a $2k offer you need 50 people. With a $5k offer you need about 20 people. A $10k offer is going to be about 10 people. 

Versus selling a $47 offer, you need over 2,000 people to make that low ticket hustle work. And for that you need an audience big enough to sell 166 spots a month. 

That’s why high ticket offers are such a huge focus of Scale to $5k, so you can make more money. That’s going to allow you to get really good at one thing and be known for one thing. 

It doesn’t matter what your offer is: VIP days, consulting, or coaching. If you’re a service provider, focus on something that will be able to scale with you as well. Then you can shift your focus towards outsourcing, raising your prices, or even consider a smaller agency structure. 

Scale your business through marketing 

If you need more clients there are two things you need to focus on: marketing and sales.

That doesn’t mean you need to go read every marketing book you’ve ever seen. Most marketing is learned through trial and error. If you have zero marketing knowledge, then yes, go ahead and read a few books. But don’t get stuck in the trap of reading a lot of info, making a list of ideas, and then not implementing any of them. 

The easiest way to make more money is to create more content. There’s marketing gurus out there who are teaching you to never post but there was a direct correlation between how much money I started making and how often I was posting on my feed. I’ve seen it with my clients too. 

And I don’t mean content about what your coffee order is because that’s basic. Your audience doesn’t need to know your coffee order because they’re not buying coffee from you. They don’t need to know what your to-do list is. They need to know what you’re selling and how you can help them. 

Talk about your services using the four buyer types. What are the results, what are they getting, what is the feeling, what are they buying? How does that relate to their bigger impact? 

You want to go beyond “what is a VA?” “how does a social media manager help you?” And after you sign those first couple of clients, share social proof, share their wins, and encourage your audience to buy from you. 

Show up and sell until your spots are full and when your spots aren’t full… guess what? Show up to sell even more. Sales is a game of repetition and awareness. The reason your audience buys is because you show up and talk about your offer over and over. That’s going to be your ticket to a $100k year. 

Onboarding through simple operations

Onboarding for your offer can be the simplest thing ever. It doesn’t matter what client management software you use. Keep it simple. 

What does simple onboarding look like? 

• A contract written by a lawyer (not a free template you found on Google) 
• An invoice that your client pays before you give them anything else (no onboarding form, no call scheduler, Slack, etc) 
• An onboarding form with a call scheduler
• Simple delivery through Google docs

Your client onboarding process doesn’t have to be this whole complicated thing. It’s not going to be the reason someone decides to buy or not buy from you. 

It’s better to build systems in the moment when you’re serving clients instead of building systems around things you haven’t done. Because you’ll end up changing them later anyway. 

There’s a reason why my business has grown the way it has and will continue to grow. It’s rooted in clear offers, consistent marketing, and simple systems. 

You can make more money and be on your way to $100k year when you prioritize the things that are going to make you money. Focus on one problem, one ideal client, and one solution. Sell that one offer and keep the operations behind the offer simple and easy. 

If you’re ready to make that $100k year a reality, Scale to $5k is your first step.