I used to think there is a right and wrong way to do business. (and sometimes the online space feels like it’s telling you all the wrong ways to do business)

Please tell me if you can relate. You get on Instagram to do your daily doom scroll for inspiration.

You are hit with CONFLICTING MESSAGES CONSTANTLY

Ads are wrong; oh wait – ads are the way to grow your business

Don’t sell in your content, unless you want to be broke and at your job forever

Launching is dead, but look at what I made from a launch

Even those 3 points could make you go downward, asking yourself, “is this the dream?”

Where most people go wrong.

First of all – stop doom-scrolling. It’s not good for your mental health or you. Comparing yourself, hoping you find the solution, or just being on your phone isn’t good for you (and even if that includes doom scrolling the blog to find answers)

Beyond that. – it’s not believing and trusting yourself. Do you have all the answers or all the skills to make your dreams happen? No – none of us do.

But you KNOW when something is good for you or you are outsourcing you trust to someone else. You have an idea of what will serve you and won’t

Now, if you ask yourself to be aligned, here’s a hot take for you.

finding “alignment”

The only thing that needs “alignment” is your car. To do something that only feel good all the time is why you keep yourself stuck. I see this in business when I tell clients to write more emails, pitch more, or be more “salesy.”

It’s the same response: “I hate when people do that, so I don’t feel in alignment doing it.”

alignment is what keeps most people stuck, because you are waiting for something to change but not willing to change it.

Simple sales every time

Here’s the thing – most people overcomplicate sales because there are so many ideas that you think you should do or things you should say, and just getting them to buy is the hardest part. So what if you removed the noise around sales? 

Anything you do or sell starts with you and the message you are creating. The message has to be simple, straightforward and easy. 

As it spreads, it needs to be something that someone can attach a feeling to and remember. The #1 rule of communication is that you are responsible for the message you give and the received message. 

Sales is simplified communication on the problem that someone is having and how you are solving it. Before you start working yourself around, you have to sell yourself first.

When I say sell yourself first, it means being honest about what you do and don’t do. To create the line in the sand of the people you are willing to help (hint – not everyone is your ideal client) and be firm with it. The first step in most things in life is awareness, which you can build on.   

When selling yourself, your trust has to be 100% there. If you are unsure when you are selling, people can (and will) pick up on that. It’s just like when you are excited about a new item or song and show someone else, you are both excited. It’s the same situation. 

That is where honesty comes in without judgment. If you are unsure, then ask yourself why. You have all your answers; it’s just about asking yourself and then, in turn, being honest. 

When you are honest, you can sell yourself because you are sure of it. 

Further reading: I was so broke – I had to borrow multiple 4 fours from my BF, Do you recognize the 7 early warning signs of being stuck, how to find your ideal client