Pivoting to DFY services + booking out – Client L


case studies, Scale to $5k Case Studies

October 26, 2023


When Client L came to me, she knew two things for sure.

Launch PTSD was REAL and after having multiple launches NOT signing clients, and changing niches and programs – the launch fear was real.

Her audience was so cold that she didn’t even know if she could sign clients or had to restart her Instagram.. (we have all been there)

And sales were not her thing…. so how could she make this offer desirable and make money

Client L did have extensive Admin and business operations experience which she wasn’t using in her previous coaching services.


Sign clients + get out of her current day job (which she did)

Using the Scale to $5k framework

Client L was able to

  • Create a pricing strategy that helped her make more money and work less
  • Have sales conversations that made it SO fucking easy to sell and sign clients
  • Show up on her stories and have inquiries directly from the post
  • Handle the RIGHT objections in a way that felt good for her

Client L has been able to take this knowledge and apply it as she has pivoted her business multiple times while still signing clients. What you learn in Scale to $5k will help you for the REST of your business, no matter what you do.

Launch PTSD

If you are someone who has Launch PTSD from not hitting your launch goals or signing the number of clients you want – it’s time to revisit your strategy. Scale to $5k breaks down launches in a way that is SO easy even my two-year lab could do it.

Further Reading

From Signing one client to 6.2k Sales in Four weeks

From Scared to Sell to Signing a $27k Contract

Replacing DFY income with JUST coaching

case studies, Scale to $5k Case Studies




Pivoting to DFY services + booking out – Client L

Hey, I'm Meghan

I never planned to be in sales, but here I am after 9 years and probably won’t leave.

I didn’t come out of the womb selling but having three older brothers taught me a thing or two about how to get my way.

When I graduated in 2017, I thought I would trade my Colorado casual for a pant suit and a growing career. That quickly turned into management and getting fired after 11 grueling months.

But I was on to something when my clients started making more money.. So I ran head out into teaching more sales.

If you are a female entrepreneurs who is sick and tired of being stuck in the same place, unsure how to scale your business, sign clients and enjoy.

I’m teaching you to ditch the sleaze, unaligned, and just flat out dumb sales advice. You in?