Replacing DFY income with JUST coaching – Client J


case studies, Scale to $5k Case Studies

October 26, 2023

Client J slid in my DMs during a launch with one goal. Ditching her done for your services and to replace that income.

What happened was bigger


Client J was like most business owners, she found the online space and realized that she could make money online. So after quitting her job, and booking up with clients. She was BURN OUT.

She was someone who KNEW she could replace her income but stuck with the how. As someone who never had to sell because she had strong referrals. The sales pieces were new for her.


Moving out of her DFY clients, and getting into coach with the same profitability she had as a service provide

Using the Scale to $5k Framework

Client J was able to:

  • know how to use her expertise from DFY to help her new clients
  • Confidence selling her new service on stories in a way that is sustainable for her
  • Created consistent content that attracted aligned clients
  • Sign enough clients to replace her income completely and consistently


Client J was able to completely book out by the time she finished Scale to $5k, and still regularly sign clients from her Instagram.

Client J was also recognized for her talent and asked to be a co-coach in another industry program.

If you want to pivot

To pivot – it doesn’t mean you need to throw out all your experience and your DFY business (and the results it created) 

It’s changing your sales and marketing strategy PLUS creating an offer you can deliver on 

In Scale to $5k – you learn the framework to create offers, to show up on Instagram with feed posts AND sell on stories, to show your expertise 

these are ALL pieces that you use in a pivot, launching a new offer or just signing clients. This is why 100s of students have found success in my programs 

It comes down to having the offer, knowing how to market and selling that offer. 

In 90 short days – Client J sold out her coaching, replaced her income, became a coach in another program, and said goodbye to the DFY burnout

Further Reading

From offering free graphics to fully booked

Pivoting to DFY service to booking out

From scared of Sales to singing a $27k Contract

case studies, Scale to $5k Case Studies




Replacing DFY income with JUST coaching – Client J

Hey, I'm Meghan

I never planned to be in sales, but here I am after 9 years and probably won’t leave.

I didn’t come out of the womb selling but having three older brothers taught me a thing or two about how to get my way.

When I graduated in 2017, I thought I would trade my Colorado casual for a pant suit and a growing career. That quickly turned into management and getting fired after 11 grueling months.

But I was on to something when my clients started making more money.. So I ran head out into teaching more sales.

If you are a female entrepreneurs who is sick and tired of being stuck in the same place, unsure how to scale your business, sign clients and enjoy.

I’m teaching you to ditch the sleaze, unaligned, and just flat out dumb sales advice. You in?