Pricing will be the biggest thorn in your side as a business owner. Starting you may have picked some random number that was more than you make hourly.

The problem is that you have to cover your costs and your business costs, and OH yeah – TAXES….

The Problem

When Client M came to me she was undercharging to the point that her highest month was a 2k month. Her hourly rate was somewhere between 20-25/hr for a GRAPHIC DESIGNER.

She was giving out free graphics, having clients pay late, and feeling like this was IT in her business.

I was connected with her because I had LOVED what she did for another coach, and the coach even told me “She’s kinda cheap.”

Raising her Prices using the Scale to $5k Framework

So you know the first thing we did? Raised her prices.

And instead of crossing her fingers and hoping people would buy, there was a consistent marketing and strategy paired with it. During the increase, Client M uncovered her fear.

She didn’t think people would pay her.

The reality was her clients were ready to pay her DOUBLE, taking her highest month from $2k to $5k cash in eight days of the month.

Notes on Pricing

With that new pricing came a new sales strategy. Listen, if you are the cheapest on the block, it is EAS

Something as simple as pricing can affect your business in so many ways. So, if you are looking for permission to raise them. Here is your sign.

Further Reading

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