What is a High Ticket Client?

High ticket clients are defined as someone who is paying more than $1,000 USD monthly for services or coaching. In this blog, the biggest focus is why you aren’t signing High ticket Clients + the common road blocks that I’ve seen working with 350+ entrepreuners in the last four years.

Further reading: How I signed my first four-figure client

What is holding you back right now?

It’s common to see entrepreuners uncharge their services. The thought process is discount your services, sign some clients and then raise your prices. The truth is that pricing is such a small consideration in what your ideal client is buying.

Here are the three most common situations that I see holding you back from signing more high ticket clients:

• You hate hearing the word no, In fact – you fear it.
• You are currently undercharging, and not sure how to rise your prices
• Your lead generation system is non existence, sales feel random.

So, how the heck do you do this high-ticket thing? Let’s talk these points through.

Struggle #1 – You hear no when you try to sign high ticket clients

You need to remove YOU from the sale. Someone else saying no to your services is exactly that. They are saying no to your services.

The problem is that rejection STINGS. It is a top down experience that people feel because that something is wrong with them.

Hearing no can come from not having a pre-qualification process. My favorite tool to use is an application. The potential client will know exactly what to expect in terms of the offer and the price before you even have to hop on a sales call with them, decreasing the likelihood of getting ghosted. 

I still hear the word no to this day, it doesn’t mean anything about your business.

Struggle #2 – If you charge High ticket, You Won’t Sign More Clients

Think about your sales strategy inside of your business. Somewhere, there’s a disconnect between finding high ticket leads and getting them to sign.

What does charging high ticket for your services look like? You charge $1000 minimum and have a clear, valuable offer. And you have to be firm with your pricing.  Even when you hear the word no, or it is out of someones budget.

When you get on sales calls, you cannot go into it expecting to discount or change your prices. You have to deeply believe you are worth getting compensated and worth the money you want to charge so you can hit your income goals. . 

But you HAVE to show up and show them that it’s worth spending that kind of money on you first. They will not feel like it was a bad idea to invest in you – continually showing who you are and what you do and insert your expertise. This is where lead generation comes in.

Just to be clear here, lead generation is the process you’re using to draw interest in your business, who you then nurture with your content until they’re ready to buy.

Whatever your lead generation looks like, have a method that works for you and keeps you inside of whatever space your ideal client hangs out in – Instagram, Facebook, etc.

What creates this struggle is that you think you will remember everyone. It’s impossible to track every person which is WHY you have a lead generation system in place.

For me, I have a list of 10-50 ideal clients in a spreadsheet and track who follows back, what tactics we’re using to engage, what connections are made, etc. We watch these ideal clients move through the channels so we know where they’re at and when to pitch them. 

For lead gen and signing high-ticket clients, the bottom line is consistency. Showing up in those spaces and engaging with your ideal clients regularly and nurturing them.

Find a place to insert your authority with consistent content that your ideal client can learn from and rely on. And have a system that’s trackable and see what leads come in, what they’d be a good fit for, and lead them there. 

A lot of us struggle with seeing these tiny steps are going to amount into big things. When you’re so far in the weeds with your leads, you don’t realize it, but you’re growing because you’re staying consistent with your efforts in serving the high-ticket clients you’re dreaming of working with!

If you are ready to sign high ticket clients, grab my copy of my sales script. This has generated over $500k in sales in two years. Click here to grab it

Further reading: Mentor shopping in 2023