Sales is usually taught in a common way; I do it this way so I teach it this way

It’s rooted in the idea that your business looks just like my business. Making it easy to replicate and see the same success for yourself. 

This was me for the first eight months of my business. 

I would replicate all the strategies from the successful coaches because I wanted the success that they already had. 

There was some secret sauce that they were hiding from me. 

As quarantine hit, I dove deep into sales psychology to understand why and how people were buying. The surface-level sales strategies weren’t cutting it for me anymore and I wanted a deeper understanding of how I could create a more customized sales process for myself.

After studying and learning about sales psychology, there was a common theme. 

The strategy wasn’t the solution to the sales, it was the person selling it. 

The client wanted to buy from a connection and a strategy that was created by the salesperson. 

Your ideal client craves a human-to-human connection with you when they are moving through the buying process. As women, their emotional center of the brain is grasping the relationship they are buying. 

So, how do you change things? 

You learn and create your own. Much like your business is a collection of your experiences, information and your personality. Your sales process should mirror that. 

You should learn the framework of how to sell in your sales calls, and then tweak it to you and your business. 

Your sales process should be customized because you’re the salesperson that your ideal client wants to connect with.